MAMIK is led by Mari Mikkelsen, an experienced text and communications consultant who creates precise and impactful content from idea to final product. Mari has developed scripts for films and games, courses, educational material, and both editorial and commercial texts. She has also delivered concepts, brand strategies, and managed media relations and strategic consulting. Before founding MAMIK, she worked as a PR advisor at Hill+Knowlton.

Mari works independently but collaborates closely with clients and creative teams, and has a strong network of professionals. She holds a quadri-lingual master's degree in social anthropology, earned at six universities across five countries, providing her with deep insights into culture and communication. Her master's thesis on aesthetic capital gained significant media attention.

Through MAMIK, Mari offers tailor-made text and script services. She also runs SÁL, where she develops communication concepts for conscious brands and collectives, as well as the yoga studio Ahimsāyā. Her broad academic background ensures communication that is both strategic and authentic.